Red Bull

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Red Bull

Red Bull is a leader in content marketing. They have found a way to promote their product to many different groups in a way that people want to watch. This can be seen in the fact they have 8.1 million followers on Instagram and 47,750,759 follow their Facebook page. Red Bull knows the types of people they want to their adds to intrigue. They have a fast moving active and typically young audience. This can be seen in the content of their adds.

 

They entertain their audience in various ways on Facebook. They have a Red Bull TV series called “Who is JOB” with 58 episodes. This follows the lives of a group of guys that go around doing outrages stunts. For example, skiing down a grassy hill. While they are doing these crazy thing, they are coved in Red Bull’s logo. This is not the only the content they provide on Facebook. They also post about race car drivers getting ready for a rally, and kayakers going down extreme rivers.

 

Red Bull’s Instagram is similar to their Facebook because they both are eye catching in their content. On Instagram there is less of an emphasis on story lines but they still try to entertain. Taking advantage of Instagram’s stories there are many videos of people doing outlandish things such as a snow board flying down a mountain and people skydiving with snow boards on their feet.

 

In Facebook and Instagram Red Bull understands how to keep people entertained and still be able to promote their product. Not all companies can pay for this sort of content marketing, but not all companies are chasing after the same audiences. Red Bull shows how to use content marketing to the best of their ability.


3 Comments

Kyle Shaw

Kyle Shaw

February 5, 2018at 1:07 pm

Great topic, Red Bull has always amazed me at how they captivate their consumers. They also go the untraditional way, and I love it.

Jeremy Haysman

Jeremy Haysman

February 5, 2018at 1:39 pm

I agree that Red Bull does a fantastic job at content marketing. They allow for their audience to live bi-curiously through the experiences of the people they sponsor without shoving the message “drink red-bull” don’t your throat.

Leanne Burgess

Leanne Burgess

February 5, 2018at 10:03 pm

Yes, I agree. Redbull is leading the way in content marketing. I wonder if other companies will begin to do this in the near future. Redbull’s videos will be hard to beat if anyone else tries to copy them.

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