Super Bowl 52, the biggest sporting event in the world, lived up to the hype on Sunday. However, even with an exhilarating game and a performance from Justin Timberlake at halftime, some people tune in solely for commercials. This phenomenon is incredible to me, especially because the commercials are released before the Super Bowl to be viewed online. Also, the Super Bowl is a big social event for most people where you all gather to watch the game and eat food so the commercials in my opinion is the least memorable part of the game. However, there are some people that after little to no talking during the actual game will hush you as the commercials start so they can hear that too. So as we all know, the Super Bowl commercials are a huge point of interest for companies. But what makes these commercials maximize their reach? Is it being funny? Is it being cute? I would argue that it is neither. In my opinion, and from the response that comes from people watching the most important thing to definitely reach people is to have some mystery or confusion in your commercial. The commercials that are funny may reach a lot of people, but won’t get to some people with different senses of humor. The commercials that are cute may reach a lot of people, but some people won’t think puppies are cute. (Psychopaths) If you have a commercial that starts without immediately revealing the company or product and has some sort of random storyline, I’ve found that at the end when the company logo or product logo comes up at the end people will say “that was a [insert company here] commercial??”. When this happens you have successfully entered the mind of the consumer and the people around them who they said this to. This is something I think has an underrated affect on viewers and may have the most affect. What is the most affective type of Super Bowl commercial for you and your friends or family?
Side note: The Eli Manning and Odell Beckham “Dirty Dancing” Super Bowl commercial this year was my favorite. Which one was your favorite?