This past summer, I had the opportunity to intern at a local small business in their marketing department. The company is a wholesale plumbing distributor and also operates several showrooms across the southeast. Thus I had the chance to participate in both B2B and B2C marketing strategy formation and application.
My main contribution throughout my internship was completely restructuring the company’s presence on Instagram. I know what you’re thinking: a local plumbing company? On Instagram? Yes.
Just as social media is crucial to the success of large corporations, it is vital that small companies in any industry have a social presence on the platforms that their target audience is on.
Throughout this experience, I was able to think creatively about how to market to local homeowners in a way that both highlighted our products and boosted brand awareness. All while making plumbing – something that is typically seen as more masculine and not “Insta-worthy” – aesthetically pleasing and on-trend. The Instagram DIY’ers and local designers enjoy following pages that give them ideas for their own homes and latest projects, so that is exactly the digital space that I created for these consumers to flock to.
A big takeaway from my internship is that local businesses are catching on to the importance of social media, and the companies that have this realization are the ones that are going to be the most successful in the long run. Any company, regardless of size or industry, has the ability to be a part of digital marketing.