For my music business class, we have a final project that we put on and present to the class. My group decided we would put on a show including three local bands playing their music for us to enjoy and for them to promote their band and put on a fun show.
There was a lot of planning that went into this event, and a lot of it involved promoting the event. We used social media to our advantage to invite friends, classmates, and others we thought would be interested in attending our event.
One of the biggest promotion pieces we thought was most influential was the Facebook event we made. These days, many concerts and events around town, I find out about through Facebook events that are shared, and that I am invited to. I made sure to invite as many people as I could, that were in the Athens area and that would encourage other friends to join them.
We also promoted through instagram stories and groupme messages to encourage attendance.
I think our use of direct messages and Facebook invitations and shares, as well as, groupme was the most effective in getting the word out there, promoting the event, and getting people to join us at the show.