Instagram is rolling out a whole new set of features for their stories in particular. The new update includes story integration with popular apps Spotify and Go Pro. Instagram stories have become increasingly popular among users, making this a step in the right direction for Instagram.
With the Spotify integration, users can add stickers of their favorite albums and share what they are listening to. In addition, you can directly link the album on Spotify to Instagram story.
This partnership with Spotify is huge for Instagram, and makes it easier for businesses, individuals, and artists to market their music to their followers.
As for GoPro, users can now directly upload their content from the GoPro app to their Instagram story. This makes the process of uploading GoPro content easier, therefore encouraging more users to utilize the Instagram Story feature.
Integrations between these 3 apps shows how social media is growing stronger with age. Instagram has done an excellent job of evaluating what their customers are using and implementing new features to keep them engaged and coming back for more.