Even though it’s only the middle of August , we have completed our first week of school and the students and I are settling into our routine.
Blogging with Purpose
This week the students in Strategy class (MARK4450) are submitting the first of 13 blog posts that they will complete between now and December. The posts are designed to add a human dimension to their resumes because, quite honestly on paper, they all look the same. They have the same degree, the same amount of real work experience, etc.
The posts are designed for students to begin to establish themselves as marketing professionals and also to share a little about who they are and how they notice and engage with the world around them. By the end of September, they will have a solid understanding of how this type of content marketing approach will help them in their job search.
I hope you enjoy browsing their content and join in the conversation from time to time. As always, if you want to connect with one of these students, just reach out to them directly.
Digital Marketing in Context
Early in the semester, I like to share with the students the differences between client and agency side marketing so they can begin to think about which culture fits them best. I encourage students to experience working on both sides during the first five years of their career – so that years from now they can say “20 years experience in marketing – both client and agency side…” I couch the conversation in the context of the movie Breakfast Club and we have a lot of fun talking about the “crazy” that is on both sides of the business. I explain that industry veterans all recognize that we need each other and that it is only through this special kind of crazy that brilliance (sometimes) happens. I try to give an honest overview of the pro’s and con’s of both sides of the business.
I’d love to hear from my friends on “both sides of the aisle” as your perspective would bring amazing color to this conversation.