Amazon: Launching Amazon Go

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Amazon: Launching Amazon Go

The world of technology has reached new heights as of late, the development of Amazon’s store is creating a futuristic store that combines a mixture of sensors, technology, and a social media presence to combine for one of the most potent mixtures of publicity that has been seen as of late in the U.S.

There are currently four stores that are open to the public, in Seattle and Chicago. The concept is simple yet brilliant. By picking up something in the store, and having the Amazon Go application on their phone, it automatically gets charged to their account and therefore reduces the need for a line and makes cashiers irrelevant. This technology has been picked up from other companies, and in the U.S. alone Amazon is already expanding for 6 new stores. The store is limited to groceries, drinks, and food products so far, but it wouldn’t surprise me if the trial store works well, that they move on from food products.

The social media push for these stores have been exciting as it’s been dubbed a “Futuremart.” With the Chicago Tribune, the Verge, TechCrunch and NBC, being a few of the news sources that have taken a liking it has been dubbed as a new era of smart technology for smart phone use. The sensors that have been located and put into the phones and store allow for an in depth look of people’s online presence and how they use these stores. It begs a different question for how this is going to be implemented into the future of technological innovation and social media presence.

Will sensors be able to access social media, and other factors that might influence their perception of people that walk into the store? How will this technology be used in other aspects of the consumers day to day life? Will this technology be used to scan people’s phone and analyze their bag as they walk through the airport? Will it be a niche market of stores, or a revolutionary change that will shock how we use our phones and how we interact with everyday objects? This could be a remarkable change if we expand the vision from merely a smart department store, to a store that could open up a social world.


About Author

William Salisbury

William Salisbury

Hey everyone! I'm Will Salisbury, a 4th year Marketing student, looking to showcase my interest and experience in Marketing through this profile. Hope you enjoy!

2 Comments

Peyton Avon

Peyton Avon

September 17, 2018at 6:25 pm

I’ve heard that Amazon was implementing this new idea, but I didn’t know they already had 4 stores open and operating. I think it’s an interesting concept since it completely eliminates the need for cashiers, taking away job opportunities for people. There could be pros and cons to this idea. On the one hand, eliminating the extra step of going up to a cashier to check out and pay for your items is a much faster way to shop which would be beneficial in our time sensitive society. However, no cashiers means less jobs available for people. If this idea of no cashiers catches on to grocery stores and maybe even retail stores, that could mean a lot of people are out of work. It’ll be interesting to see if these Amazon Go stores will continue to open up in more cities and how people react to them.

Tyler Farmer

Tyler Farmer

September 17, 2018at 10:05 pm

Personally, I think Amazon Go is a fascinating topic with the potential to turn the grocery industry on its head. I don’t think Amazon will have much trouble adapting to a physical landscape, but I will be curious to see what glitches arise and how they are handled.

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