The Marvelous Marketing of Mrs. Maisel

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The Marvelous Marketing of Mrs. Maisel

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Over the summer, I discovered a show called the Marvelous Mrs. Maisel. With an interesting plot, well-developed characters, and a smart AND hilarious script, the Marvelous Mrs. Maisel is probably one of the best shows I have ever seen. However, I had never heard of it beforehand. I only had discovered it by browsing through IMDB and seeing a random series with exceptionally high reviews. Upon further research, I found out that it’s actually an Amazon Prime show and had won several Golden Globes in its premier season. 

The Marvelous Mrs. Masiel is one of those shows you just know you’re going to love immediately after watching the first episode. Love at first sight, if you will. Two days later, after a severe binge, I finished it and proceeded to recommend it to all my friends. And then it was quiet for a while. This is until a couple weeks ago when I spotted a Marvelous Mrs. Maisel Snapchat filter. It was advertising from the second season which premiers this fall. I investigated the show’s social media presence further, and they clearly have a strong marketing team hard at work. With 13.4K tweets, 26.2K followers on Twitter, and 71.9K followers on Instagram, it is clear that Amazon is putting money out to effectively market this relatively unknown show. 

And tonight, coincidentally, the Marvelous Mrs. Maisel DOMINATES the Emmy’s, winning an impressive FIVE awards at the live show. This Emmy’s sweep is providing the show with organic, genuine promotion from fans and is surely going to create new fans. There has already had heavy buzz on social media that is creating much needed awareness on this terrific series. I, personally, am so glad this incredible show is finally getting the attention is deserves and am excited to see what the next season has in store. If it’s anything like the first season, critics might as well start handing over the awards now. 


About Author

Tony Dang

Tony Dang

DANG, it’s Tony! A workaholic and a thrillaholic, Tony is constantly searching for the next endeavor to conquer. Currently, he is pursuing a degree in Marketing at the University of Georgia while traveling the world during his summers. With an eye for detail and passion for social media, Tony has a natural knack for marketing. In his nonexistent free time, you can find Tony watching pretentious indie films he doesn’t quite understand, listening to hip music his much cooler friends recommended, or browsing through your local thrift store looking for a flannel he doesn’t need, but absolutely must have. Connect with Tony on his various social media outlets (all @dangtonydang) to see his next moves.

1 Comment

Diana Garcia

Diana Garcia

September 18, 2018at 9:58 am

This show is absolutely fantastic and does a fabulous job of highlighting issues of autonomy women faced back then and today. The show, being and Amazon Prime show, exists entirely online and must take full advantage of that. I don’t follow their social media profiles but I did see that IMDb advertisement you mentioned in your blog post. I wonder how successful IMDb is a marketing platform. It’s definitely a smart move in terms of hitting a very specific demographic and it seems to be growing as a place for films to advertise.

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