I’m sure by now everyone has heard of the new addition to the Chick-fil-A menu…meal kits. If you haven’t, Chick-fil-A recently announced they were going to start preparing meal kits at participating Atlanta-area locations. My first reaction to this? Chick-fil-A, stay in your lane.
In the last year or so, brands like Hello Fresh and Blue Apron have come out with easy, DIY meals packaged for you to whip up at home in no time. They usually charge a weekly fee for the meals included to last you one week. Now these meal kits, I am here for. They cater to those on the lazier side (no judgment) who, rather than Pinterest a recipe and go get all of the ingredients, choose to skip the grocery store while still having the interest in cooking it themselves. Each meal feeds about two people, so this is a great option to invest in with your significant other.
However, something about Chick-fil-A’s meal kits just rubs me the wrong way. Don’t get me wrong, I love everything about this fast-food chain. My main concern though, is can they keep this up? And why now? Each time I visit the Athens- Beechwood location, the line for the drive through is spilling into the street and there’s not a parking spot in sight. Seems to me business is doing just fine…why introduce this new product line when you’re already excelling at what you do best? I’ll be interested to see how the popularity of these new mealtime kits plays out.
In the words of Kirby Smart, “Keep the main thing, the main thing” @CFA.