Have you ever seen articles or images shared on Facebook and asked yourself if what you were reading was fact or just another source of misleading information? Well, in 2016 Facebook implemented a third-party fact-checking process that focused on articles that circulated misleading content. The problem with the previous implementation of Facebook’s fact-checking is that while it was able to scan articles for this type of content, there was no way to scan the multitude of images circulating the social platform with just as much if not more dishonest information disguised as truth. However, Facebook has recently gotten around to coming up with a solution for this issue.
Many of us have been witness to dramatic visual posts on Facebook regarding world events being liked or shared at higher than average rates due to the emotional pull they create on viewers making them more likely to engage. If these types of posts are based on incorrect information, it can solidify incorrect assumptions and conspiracies that can be the catalyst for damaging social movements.
Social media is powerful, and this is particularly relevant to monitor in Facebook’s case due to their News Feed algorithm rewarding user engagement. Facebook is now using new systems to pass on suspicious content within images and videos to it previously implemented fact checking system. This new implementation could have a positive effect on the current state of misinformation generated on social media and the consequential effect on the way we understand what is going on in our communities and the world at large.