“Who you got playing today?” the phrase we might often hear if we are spending our Sunday’s flipping through the many televised NFL games. This game has been around for 40+ years but has become the newest craze since players have been able to access their teams, standings, and points all in the palm of their hand. With more players comes more money.
There is a huge revenue that results from players tracking their team’s standings all week. The Fantasy Sports Trade Association (FSTA) guesses that the average player spends 3 hours a week managing their team. Over the course of the 2017 season, the revenue contest payouts and entry fees was said to be over $7 million across the 29 billion that played. With sites that are free like CBS, ESPN, and Yahoo, they make their money from advertising. ESPN uses Fantasy Football to their advantage by increasing traffic to their other pages. If you are already looking at your team on the Fantasy Football page, you will probably want to stay on the site to check out each individual player’s stats.
Thinking about joining a league and throwing the coolest draft party? Think twice. Reports from the FSTA show that the average player spends $556 a season on prizes, draft boards, and other league materials. Once people get so invested, they will sometimes opt to buy the full Fantasy Football package with more features instead of using the free platform. That can be around $180 for some sites like CBS Sports.
In addition, viewing numbers have increased as Fantasy Football interactions have increased. Ticket sales have gone up and people are spending more money inside the stadiums. However, maybe it’s not so fun for the actual players. Jake Plummer, a retired NFL quarterback, said he thinks it has ruined in the game. Could this be because Fantasy Football players are now rooting for individuals to do well instead of their longtime favorite NFL teams? No matter what is said about Fantasy Football, good or bad, the trend and all the money it brings in isn’t going anywhere for a while.