Nike and their new ad featuring Colin Kaepernick was the talk of the internet for the past two weeks. Everyone seemed to have very strong opinions on the ad and whether it was right or wrong.
This week Gillette released their latest ad campaign, with the slogan being “Your Best Never Comes Easy.”
To many, this ad seemed as though it was a clap back to Nike’s commercial. The Gillette ad features NFL Rookie Shaquem Griffin, who happens to be an amputee. Both ads show the sacrifices professional athletes have made during their life, however one takes a very political turn. While some viewers appreciated that, others did not. Many have taken to Twitter to voice their support of Gillette and Griffin by saying things like, “so powerful! thank you @gillette” and “shaquem is so inspiring. best commercial I have seen in awhile.”
Consumers are rapidly taking sides as to which one they believe did a better job at conveying the idea of sacrifice, but did the two ads really intend to go head to head? No one can say for sure, however two ad campaigns coming out around the same time, with the same theme but two very different approaches…hmmm…
Take a look below and see for yourself.