GoPro is a camera company that has been around since 2002 and markets themselves as “the world’s most versatile camera.” GoPro has found their niche in action sports filming, as they were founded based on a surfer who wanted a better way to film him and his friends while they surfed. They have become a popular and sought after sponsor for action sports athletes and have a strong social media following with 14.3 million followers on instagram, 6.2 million subscribers on YouTube, and 10.5 million facebook followers.
GoPro often features different photos of the day on their Instagram page mixed in with awesome video footage from their athletes and other consumer submissions. It is an easy way to consume engaging content through quick videos and photos and is surprisingly satisfying and easy to spend time scrolling through.
As for their products, GoPro has released a slew of cameras and camera gear over the years of their existence from the original Hero camera spanning all the way to products such as the Karma drone and GoPro Apps/software. They are now at the Hero 6 and the newest release of the all new GoPro Hero (2018), which functions like a Hero 5 Black but with less advanced firmware.
Yesterday, on Instagram, I saw a video post by GoPro of some mountain biking footage that appeared to be very stable and high quality, and in the middle of the post was a date that read “9.20.18”. At first, I was confused because that date is in the future, but after a second I realized that they were most likely anticipating the release of a new product.
However, when I looked up GoPro news there wasn’t really much out there about GoPro releasing a new product, which I thought was interesting. Then today, they posted another video of similar quality with the same “9.20.18”, and after reading some of the comments it looks like a new camera is on the way.
I look forward to seeing what they come out with, their products are all really cool. I might have to invest in one for future adventures.