With over 27 million followers, the official NBA twitter is now the 60th largest account on twitter. Because of their substantial size, the NBA twitter account is almost unmatched in the sports world. Their dedication to providing the most relevant basketball information to their audience has shown them great success. During basketball season, this task us not too hard. People are inherently interested in the latest highlights and most recent post game interviews. But something that is more impressive is the NBA’s ability to keep their audience engaged in the offseason.
Without the actual basketball gameplay to post about, the NBA’s twitter has had to be a little more creative over the past few months. One of the things I personally noticed is how they have been showcasing the top plays of the previous seasons over several weeks. They started with the top 100 dunks of the year, where they would post a highlight clip of five or so dunks a day, starting from the 100th best and building anticipation for what they would deem to be the best dunks of the previous season. They did the same thing for the best assists and best blocks of the year. This was a great way to allow NBA fans to quickly relive some of their favorite moments from the previous season.
Another way the NBA Twitter account is generating content is with their #ADayWith… efforts. One of the most hyped up rookies, Mo Bamba, is the star of their most recent campaign. In the NBA’s #ADayWithMo series, they follow Mo Bamba through one of his typical days as an NBA athlete. Not only do they showcase his workouts, but they give the audience a sneak peak of his personal life. This series has been great at allowing NBA fans to get an inside look into the life of their favorite basketball players.
This commitment to creating exciting content on Twitter through the offseason has shown great success. Even through the offseason, the NBA has managed to have an average daily increase in followers of over 2,000 followers. This is more than the NFL’s growth even during football season. This is a testament to the NBA’s social media excellence.