We’re all familiar with Spotify; the streaming service that managed to sneak its way into our hearts despite competing against Apple Music. One thing that separates Spotify from other streaming services is its marketing. Themed playlists based off of current events and pop culture have certainly been well-received by Spotify’s audience, but is there trouble in paradise?
It has been reported that Jackie Jantos, Spotify’s VP of brand creative, is leaving the company only five days after the chief marketing officer Seth Farbman’s departure. A week ago, Farbman made the statement, “I came to Spotify to build a world class marketing organization and establish the Spotify brand as the leader in music, culture, and innovation. By all measures, we’ve achieved those goals, but we’ve also done something most companies only dream of doing—we’ve turned affinity for the Spotify experience into love for the brand. I have all the confidence in the creative, capable team in place.”
While there has been no official statement on why Spotify’s top two marketing executives are exiting, this news doesn’t seem to set off any alarms for the brand’s survival in the streaming industry. While there are currently no plans to replace Farbman, it seems like Spotify’s marketing team will be in good hands.
There’s no doubt that the company is doing well, too. It has gone public and has over 82 million paid subscribers. It’s also valued at approximately $32 billion. Needless to say, finding new marketing executives is certainly not at the top of mind for Spotify’s CEO Daniel Ek.