With the variety of recent pushes for friendliness towards the environment, bottled water has been shamed and has given way to a rise in healthier alternatives. One of these new products from a group of new businesses that I have been calling “The Underdogs” is called “Just Water.”
Picture your favorite chocolate milk carton from the elementary school cafeteria, but it has grown up and gotten taller, and now it is full of water instead of chocolate-y childhood memories. Upon first glance, I’m a sceptic. Milk comes in cartons, but water?
Nevertheless, it has become a trendy movement not only ecologically but also for those who just dare to be different. It helps that the product was created and endorsed by Jaden Smith, son of actor Will Smith. It’s hard not to get behind the smiling Smith family, and it’s also hard to say no to a product that supports the local economy and environment.
I will say that Just Water is a happy medium between the bottled water we are used to and an extreme on the market now called Boxed Water that looks identical to a child’s milk carton. As I look for earth-friendly water solutions, Just Water seems to be something I can get used to.
I mean, how can you say no to Will Smith?