Kanye West’s Unconventional Social Media Strategy

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Kanye West’s Unconventional Social Media Strategy

On Monday night Kanye West started a social media firestorm when he tweeted the following picture:

This picture appears to hint at an upcoming release for a sequel to his 2013 album “Yeezus.” The picture suggests a sequel to Yeezus due to the strikingly similar album artwork. Kanye West has been known for his cryptic social media posts that most people usually disregard, however, this tweet quickly went viral. Kanye West has become a master at using his own unconventional methods to generate publicity for his music and fashion line. In a world where most social media content requires not only photos but some sort of caption, Kanye West has stood apart as someone that can say less and generate even more attention than most people. It is unclear whether “Yeezus 2” is on the way, but what is very clear is the fact that Kanye West has mastered the art of promotion on social media.


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