The nature of social media is a fickle one. For millennials, Myspace is a distant memory. A memory where you messed directly with HTML code to create a personal online space for yourself. For those even younger, Myspace is a barely even a term. The same peak then trope carries true for all social media sites. Facebook, although well established as a connective tool for many other sites and apps, is fading from popular use. Even Twitter, which has been able to be sustained by the news aspect of it has seen its users level off. The trend now is around Instagram and Snapchat. But how long will this trend stay? Some predict that a new social media giant is around the corner. Some say this new social media site is Vero. But what is Vero and why are some claiming this site will climb to the top? Vero is a more personal focused site, centered around the idea of bringing together all types of media to be shared; message posts, photos, videos, music, etc. Followers are broken down into four categories, close friends, friends, acquaintances and followers. The idea behind this is to allow a large variety of content privacy settings. With Vero, you can easily show personal content to your close friends and share general announcements with your followers. The other half to Vero is its promise to not use fancy algorithms to show ads constantly in your face. Vero is clearly trying to capitalize on the recent negative media attention sites like Facebook have received because of privacy leaks. It is certainly an interesting concept, but does it work?
In 2015 Vero had 150,000 users on its network, but recently this number has shot up to 3 million. There is clearly a growing desire for the nuances Vero is promising, so much so that the site was temporarily broken due to heavy load on the network from the almost overnight increase in user base. While this is a temporary issue, this could have had a damaging impact on the people’s feelings in regards to security. So is Vero the next Instagram? No one knows.. I certainly have my doubts. People tend to like the segmented aspects of different social media. Twitter’s character limit, snapchats timed deletion, etc. Vero’s promise to bring all of these elements together seems contradictory to what draws younger audiences to a new social media site. But that is just my opinion, and soon enough we will know the fate of Vero.