In our society, things move so fast that it’s sometimes difficult to keep up with trends, the news, and important information. I feel as though this is the reason I’ve started listening to podcasts this year. I used to think podcasts were boring talk shows about the stock market or ancient stories that my dad would enjoy listening to. However, I’ve recently learned that they are a great source of entertainment, information, and advice.
When I’m passed an earbud, I’m now wondering if it will be music or a podcast. Advertisers have started to catch on that more than a third of Americans listen to podcasts. Now, I’ll be listening to my favorite show and hear at least two or three advertisements throughout the episode. These aren’t like commercials on the radio; the promotions come directly from the podcaster and they usually offer an incentive to try the product or brand (coupons, discounts, etc.). Because we, as listeners, trust our favorite podcasters for information and advice, it is more likely we will buy the product. The process is very similar to word-of-mouth advertising or listening to a friend’s review of a brand.
I love my podcasts and trust the information I hear from them. I haven’t bought any of the advertised products yet, but maybe one day I’ll be inspired! If you haven’t tried listening to podcasts yet, I highly recommend. Some of my favorites are “My Favorite Murder”, “Anna Faris is Unqualified”, and “Stuff You Should Know”.