Beyonce shocked the world in 2013 when she released “Beyonce'” without any marketing, PR, or public warning. Our wigs were snatched. The album was wonderful and it had an enormous amount of hype, but was the hype happening because the album was good? because it was unannounced? or because its Beyonce’ and she can do no wrong? I feel that it is a little bit of all those factors.
Many artists have done this “secret release” “no marketing” campaign since Beyonce in 2013, but one thing holds true and remains the same, IT ONLY TAKES ONE INDIVIDUAL TO LISTEN AND THEY WILL SRPEAD THE NEWS! I know that when I see there is a new album or single I will tweet about it. That is free marketing. That is genius. That is mind-blowing-ly amazing marketing.