The Death of Yeezy Hype

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The Death of Yeezy Hype

When the first pair of Yeezy 350s dropped on June 27th 2015, the world of sneaker heads went wild over the limited availability shoes designed by Kanye West. Incredibly difficult to obtain, having a pair of Yeezys became a status symbol of those “in the know.” The incredibly coveted shoe began seeing exceptionally high resell prices as different versions began to be released over time. This was primarily due to the fact that once they were dropped, that specific pair was never released again. The exclusivity of the shoe became the primary driving force of the price inflation which in turn increased the level of “hype” around it.

The most expensive pair of Yeezy 350s are the Turtle Dove’s that came out back in 2015. The current price for these shoes are over $2,000 on reselling websites. The most recent pair of 350s that dropped a few months ago are the Butters, but their current price is sitting around $250 which is only $30 above retail. So what happened?

The largest factor can be attributed towards Kanye West making good on his word that he would make Yeezys for everyone. While the style of the shoe may be a little bland, which in part reduced the hype around it, the most clear reason for the price drop is the fact that these shoes are being mass produced to the point where it isn’t difficult to obtain a pair anymore. Re-sellers that once hoarded pairs to sell to those less fortunate at obscene prices now have to look elsewhere to fulfill their income from side hustles. The hype around Yeezy 350s is officially dead, and re-releasing the creams shown above is what I believe to be the final nail in the coffin for re-sellers. What’s your take on the drop in prices for Yeezys?


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