As the NFL season is upon us, we as (heavy) viewers once again get our “fix” of 24/7 coverage regarding all things Football for the entire season. It should come as no surprise that the NFL comes close $10 billion in revenue year in and out when considering the reach and breadth they have in their market. Despite the recent scandals, headlines, or pitfalls with the league over the previous few years, the NFL has and continues to grow at steady pace, and much of the recent growth can be attributed to Fantasy Football.
Whenever I am watching something even remotely related to Football, I stand the possibility of seeing an advertisement for Fantasy Football from various hosts- such as FanDuel, ESPN, Yahoo Sports, etc. Over the past eight or so years, some of these leagues of fantasy football participants have grown insurmountably, currently reaching 60 million participants in 2017! As a marketer, you should dream of the day that your consumers become active participants multi-dimensionally with your product/brand.
With the case of FanDuel, they had initially raised $250 million in funding because of their enormous initial following; as a result, this company currently has a valuation of over $1 billion. Many of the major networks, which already have a heavy investment in Football, are also investing in Fantasy Football. Networks such as ESPN and CBS have large fantasy football league participation rates, and these networks can now push more targeted ads within their app, sponsor commercials/athletes, and partner with major networks for statistic coverage- all in hope of earning more money. Case in point: with all the revenue streams that Fantasy Football provides, marketers will be drooling for quite some time.
source: https://fsta.org/research/industry-demographics/ http://www.nfl.com/fantasyfootball/story/0ap2000000311267/article/roger-goodell-touts-growing-impact-of-fantasy-football