Twitter is Listening

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Twitter is Listening

As social media seems to be getting smarter and smarter, applications like Instagram and Twitter work on developing algorithms to tailor the kind of posts we see on our feed. For many of us, these new algorithms seem strange and we miss the old school feeds that were listed in chronological order. As it turns out, Twitter has been listening and they are going to launch a way to have the option to view your timeline in chronological order again.

This new setting hasn’t been launched yet, but Twitter explains that when it does you will have the option to opt out of the algorithm and start seeing your tweets in chronological order, then when you want to go back to the algorithm, you can simply switch back. Even though Twitter has reported that their timeline algorithms have increased their user’s engagement, it is refreshing to see that Twitter still wants to listen to their users and provide the option for a chronological feed.

However, while this move may initially seem like a great way to increase happiness with its users, it may also be a risky move. As I stated before, Twitter has reported that their algorithms boost their user’s engagement, so having the option to take these proven algorithms off might decrease their user’s engagement overtime. In Twitter’s most recent reporting period, they lost a million active users, so increasing engagement should be a top priority since they are not experiencing any growth.

I personally think that Twitter will get a short-lived moment of good PR once they formally announce this new setting, but that it will eventually decrease its users engagement and lead to more users deleting their accounts. While many people miss the old days of chronological order, the algorithms Twitter has developed have been proven to work. I think it would be best for Twitter to stick to what they know is going to work for the users they still have.

How do you like your Twitter feed? Would you make the switch?


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SPARKsouthSeptember 28, 2018
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