Up, Up, and Away…

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Up, Up, and Away…

Atlanta is home of several hundred companies, but one that remains known throughout the world is Delta Airlines. Their strategy of treating their employees well has worked: Eleven years after filing for bankruptcy in 2005, Delta recorded record profits in 2016 and landed on lists including one of the best places to work. How did they do it? They decided to follow the saying that, “happy employees leads to happy customers.” Delta’s employees are well compensated and offered profit sharing because Delta doesn’t want them to worry about themselves, they want them to worry about the customers.

Another tactic that Delta uses for marketing is that their main hub is stationed in the sweet south, Atlanta, Georgia. There’s no doubt that being southern gives off an aura of hospitality for this airline because the stereotype of the South is that people are nice, kind, outgoing, and intentional. Another good thing about being based in Atlanta is Delta is at Hartsfield-Jackson International, the world’s busiest airport for 18 years and running, with hundreds of millions of passengers coming through every year.

Some of Delta’s most engaging marketing events include a fashion show to unveil Delta’s new uniforms, a collaborative art project with Seattle’s pro-soccer team, and interactive booths during the Oscars and Emmys pre-party. These events provide attendees with an interactive element, like a virtual dressing room at their fashion show. The common similarity through each of these events is they all are creating a customer connection and experience.


2 Comments

Akilah Alexander

Akilah Alexander

September 21, 2018at 4:11 pm

I really believe that Delta has established itself as possibly one of the best airlines in the industry due to its commitment of putting the customers first. The company is really a game changer and has raised the bar when it comes to what people expect during a flight.

Kelly Ahern

Kelly Ahern

September 23, 2018at 11:30 am

Before reading this blog, I wasn’t actually aware of how well Delta treated it’s employees. I never thought they treated them poorly or anything, but it is nice to hear how they go above and beyond for their employees. I think this can be huge, not only for happy employees leading to happy customers, but also for customer perception of a company in general. When I head about a company treating their employees right, it makes me admire the company and makes me more likely to buy the product or service that they are selling. I think whatever Delta is doing, they should keep up, because it has obviously led them to success as you stated.

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