Atlanta is home of several hundred companies, but one that remains known throughout the world is Delta Airlines. Their strategy of treating their employees well has worked: Eleven years after filing for bankruptcy in 2005, Delta recorded record profits in 2016 and landed on lists including one of the best places to work. How did they do it? They decided to follow the saying that, “happy employees leads to happy customers.” Delta’s employees are well compensated and offered profit sharing because Delta doesn’t want them to worry about themselves, they want them to worry about the customers.
Another tactic that Delta uses for marketing is that their main hub is stationed in the sweet south, Atlanta, Georgia. There’s no doubt that being southern gives off an aura of hospitality for this airline because the stereotype of the South is that people are nice, kind, outgoing, and intentional. Another good thing about being based in Atlanta is Delta is at Hartsfield-Jackson International, the world’s busiest airport for 18 years and running, with hundreds of millions of passengers coming through every year.
Some of Delta’s most engaging marketing events include a fashion show to unveil Delta’s new uniforms, a collaborative art project with Seattle’s pro-soccer team, and interactive booths during the Oscars and Emmys pre-party. These events provide attendees with an interactive element, like a virtual dressing room at their fashion show. The common similarity through each of these events is they all are creating a customer connection and experience.