It can be difficult for business owners, often busy and inundated with day to day tasks, to see value in keeping their website up to date. After all, it can be difficult to see the connection between website content and increasing your customers and income.
But the truth is, in the digital age your website is just as important, if not more so, than physical storefronts or other tangible advertising. Your company website is the face of your company that the largest pool of potential customers has access to. Further, the ease with which they are able to find your services in an online search can often be the difference between a successful and unsuccessful sales.
Regular content is necessary to keep your website highly ranked in Google search results. The algorithm set up by Google will filter out websites that rarely post new content and this can make your website (regardless of its compelling message or good branding) relatively ineffective as a marketing tool. However, with regular content posting, you can quickly rise to the top of the Google search rankings, and this raises the chances of you being found first by prospective clients. This is the first step in taking the lion’s share of the new business in your field!
These days, being successful in the digital marketing world is equitable to being successful in sales. More clicks means more money in your pocket. So business owners who want to be around for tomorrow need to get savvy on website content!