Coca-Cola & Cannabis?

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Coca-Cola & Cannabis?

If you know Coca-Cola, you know the popular soft drink used to contain actual cocaine, approximately nine milligrams per bottle to be exact. So, it’s no wonder that the beverage giant has gotten some heads turning with its recent announcement that it is closely looking at the possibility of cannabis-infused drinks.

This news is following several reports that the Coca-Cola Company was in talks with Aurora Cannabis, a Canadian cannabis company, about creating a cannabis-infused health drink. The drink would contain cannabidiol or CBD which is a compound derived from the cannabis plant.

It seems like this new fascination with an up and coming beverage market stems from the Coca-Cola Company’s past missteps. After missing out on the market for energy drinks and almost overlooking functional waters such as Vitamin Water and Bai, the company seems to be learning from its mistakes.

While CBD is still illegal within the United States of America, it is not as strictly enforced, mostly due to its non-psychoactive properties. This may stop Coke from breaking ground in the US until federal laws surrounding the compound change, but Canada could end up being a great place for the company to try out a new line of products.

If the company does decide to enter into this controversial market, it would grant the cannabis industry as a whole more credibility and would most likely become a catalyst for a whole new wave of partnerships between non-alcoholic beverage makers and cannabis companies.



1 Comment

Luke Miltner

Luke Miltner

September 24, 2018at 3:08 pm

I had no idea that this was a possibility, but I think that coke’s participation in the industry would have huge ramifications.
An undeniable market leader in the world, Coke would be a leader and open up the discussion a lot more than smaller companies would if they were to get involved. It would have the potential to legitimize that industry and draw customers simply based off of brand equity.
At the same time, however, it could have the potential to tarnish Coca-cola’s reputation in other countries where cannabis isn’t exactly accepted. The US, for example, currently might look down on Coke for such brand extension. There is no telling exactly what would happen if Coke decides to pursue this endeavor, but I have no doubt it will be a big deal.

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