If you know Coca-Cola, you know the popular soft drink used to contain actual cocaine, approximately nine milligrams per bottle to be exact. So, it’s no wonder that the beverage giant has gotten some heads turning with its recent announcement that it is closely looking at the possibility of cannabis-infused drinks.
This news is following several reports that the Coca-Cola Company was in talks with Aurora Cannabis, a Canadian cannabis company, about creating a cannabis-infused health drink. The drink would contain cannabidiol or CBD which is a compound derived from the cannabis plant.
It seems like this new fascination with an up and coming beverage market stems from the Coca-Cola Company’s past missteps. After missing out on the market for energy drinks and almost overlooking functional waters such as Vitamin Water and Bai, the company seems to be learning from its mistakes.
While CBD is still illegal within the United States of America, it is not as strictly enforced, mostly due to its non-psychoactive properties. This may stop Coke from breaking ground in the US until federal laws surrounding the compound change, but Canada could end up being a great place for the company to try out a new line of products.
If the company does decide to enter into this controversial market, it would grant the cannabis industry as a whole more credibility and would most likely become a catalyst for a whole new wave of partnerships between non-alcoholic beverage makers and cannabis companies.