Youngest Self-Made Billionaire

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Youngest Self-Made Billionaire

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The Kardashian-Jenner’s have created a huge name for themselves. Everyone in the family is extremely wealthy and making a living off of their TV show. Kylie Jenner on the other hand saw things differently for herself. Yes, she generates money off of their show, Keeping up with the Kardashians, but she also is a creator of her own company, Kylie Cosmetics. Kylie is worth an estimated $900 million, she is by far the richest member of the family.

Kylie was featured on Forbes, “American’s Women Billionaires”, and was set to become the youngest self-made billionaire ever. The 21-year-old has built up a cosmetic empire, starred in her own spin-off show “Life of Kylie”, and stared a clothing line with her sister, “Kendall and Kylie”. But for this blog, I want to tune into her cosmetic line. She has sold more than $630 million worth of make up in just two years. Social media has been a huge impact, she has more than 115 million followers on Instagram and 25.4 million followers on Twitter. Her Kylie Cosmetics Twitter has roughly 706,000 followers.  As a global influencer and youngest member of one of the most famous families, Kylie has cornered the fashion and beauty market. She focused her attention on the demographic of Millennials and Gen Z’ers who find interest in the latest trends and have also grown up with social media. With that being said, if Kylie posts one advertisement of her products, it then reaches over 115 million people in the world. Kylie focuses her content distribution over Snapchat, Instagram, YouTube, and Twitter.

                             

Another strong thing Kylie does, is promote her own brand. She wears her makeup every day and posts videos to her audience on what she is wearing. She also partners up with influencers to bring in more viewers that potentially followed the other person but not Kylie. Kylies net worth is roughly 1 billion dollars in two years, with this, she is projected to increase by another $400,000,000 in 2018 alone.

Many people dislike her and her family, but they have smart worth ethic and know what sells to consumers. They may not be the brightest, but they do have a sense of business. I personally am excited to see what more Kylie is going to do with her brand. Her sister, Kim Kardashian recently also launched a make-up line.


2 Comments

Kelly Ahern

Kelly Ahern

September 23, 2018at 11:27 am

I think this was a really interesting topic to blog about. It is mind boggling to me how she started her own business and within two years has been able to generate that level of success. While the numbers are shocking to me, the idea that she was able to do it is not. Just like you said, she knows exactly what she is doing when she is posting about or wearing her product. The Kardashians’ social reach is unmatched and they know this and take full advantage of it. It just goes to show you the power social media has.

Reagan Durham

Reagan Durham

September 23, 2018at 3:31 pm

Everyone has their guilty pleasures and I have to say the Kardashians are one of mine. If I see Keeping up with the Kardashians on tv while scrolling through the guide it’s the perfect background to folding laundry or other household chores. I have to agree with you that I do think the Kardashians are very smart in how they market their products as well as themselves. However, when that article was posted in Forbes about Kylie being the ‘youngest self-made billionaire’ there was a lot of backlash. I do not think it was meant to disregard the fact that she will be the youngest billionaire yet, it was because of the words “self-made”. Kylie Jenner may be very smart marketing wise, and yes will be the youngest billionaire, but she is definitely not ‘self-made’. Her Kylie cosmetics brand is all hers and she has done the majority of that on her own, however she had a HUGE advantage on getting where she is today because she is part of the Kardashian clan. I still love Kylie and all of the Kardashians for their shows and products! They are hilarious and never fail to make me smile while watching!

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