As a Gen Z favorite, Cheetos set out to create their second pop-up restaurant in Hollywood this past weekend. This sit-down restaurant offered appetizers, main entrees and desserts all inspired by the snack and remained open for only three days. They brought in Chef Roy Choi and had huge success.
With the announcement of their upcoming movie and these two restaurants, Cheetos is having a social media field day. Millennials are already known to be spicy food fans, making the Flamin’ Hot brand thrive and now with new ways to interact with this brand, Cheetos is moving in the right direction.
With their original pop-up restaurant in NYC “The Spotted Cheetah” selling out in two hours, Cheetos saw an even larger target market with the Flamin’ Hot lovers. Since this generation is electroncic-centric, the consumers are much more likely to post snaps, insta pics, or tweet about their experience at this pop-up or their general opinions about these new concepts.
It will be interesting to see if any of these recipes will come out in stores or restaurants later. Cheetos has already partnered with Taco Bell and Burger King to create unique food combos, but they definitely still have new ideas in store.