As you may know, Ted Cruz and Beto O’Rourke are the candidates running against each other for Texas’ senate seat. Campaigning efforts by each party have been pretty typical of any normal senate campaign. However, this weekend on Twitter, Ted Cruz found himself campaigning for his opponent.
Cruz decided to tweet out a video of his opponent Beto O’Rourke giving a speech in a church, with the caption “In Beto O’Rourke’s own words #TXSenateDebate”. All in all it was a short clip, around 1 minute long, detailing the injustice in the case of Botham Shem Jean, a man shot in his own home just a few weeks ago.
I’m not sure what Ted Cruz was expecting when he tweeted that video clip. He might have wanted people to be outraged by O’Rourke’s speech. However, instead of criticizing O’Rourke, followers found his speech beautiful and inspiring. Twitter users have been replying to Cruz’s tweet all weekend in support of O’Rourke.
Many people started to reply to the tweet saying that they hoped O’Rourke meant what he was saying because they needed a man like him in office. Others tweeted their confusion at the nature of Cruz’s tweet. He seemed to be advocating in favor of O’Rourke instead of opposing him.
People have even been tweeting out funny scenarios about Cruz trying to make O’Rourke look bad when in reality it looks like he is trying to highlight how great O’Rourke is.
Long story short, I am unsure if Ted Cruz knows how to run his own Twitter account. I do not think that tweeting something potentially in support of your opponent is a good idea. On the other hand I also do not think that that specific news story is something that Cruz would be wise to oppose. Essentially, I think that if he wants to succeed he needs change up his Twitter game. I may not be the most savvy Twitter user, but I think there’s a better way to market yourself than this!