Local McDonald’s New Advertising Plan?

  • 5

Local McDonald’s New Advertising Plan?

This year has been the year of standing out and arguing for diversity. Jevh Maravilla and Christian Toledo did this in a subtler way and some how no one seemed to notice.  These two friends were sitting at their local McDonald’s when they looked around and noticed that the posters on the walls were not very diverse. They thought to themselves that an Asian poster was missing and took it upon themselves to make that happen.

Maravilla and Toledo took a candid picture of themselves holding McDonald’s fries and a cheeseburger while making sure to add the signature yellow circle around these items as well as the McDonald’s logo. One day with some of their friends they went and hung up this large poster onto the wall making it blend in with the others. What made this event go viral was a tweet one of them posted of the poster saying “It’s now been 51 days since I hung it up”.

Both Maravilla and Toledo ended up on Ellen DeGeneres and she gave them each $25,000, while their poster is now being donated to the Ronald McDonald house in Houston to be auctioned off at a fundraiser.

During an interview Maravilla mentioned that Crazy Rich Asians’ was a really big influence on him. He stated, “So we wanted to be like crazy middle-class Asians”, by putting up this diverse poster in their local McDonald’s.

I have to say that I support their courage and tenacity to make such a bold statement. If you were bold enough, would you take a picture of yourself in order to make a statement and stand up for diversity?


5 Comments

Katie Ryan

Katie Ryan

September 23, 2018at 4:39 pm

I just saw their Ellen interview. The video and they way they approached hanging the poster is hilarious, but the overarching idea is so important. It was very interesting to me that in a McDonald’s, an enormous franchise, there wasn’t any diversity.

Grace Fragakis

Grace Fragakis

September 23, 2018at 4:51 pm

It’s crazy that they were able to get away with having the poster up for so long! But, what a good way to bring McDonald’s lack of diversity to light to hopefully evoke change, and the contributions to the charity in the end are an added bonus. Their bravery is admirable!!

Ashley Lollar

Ashley Lollar

September 23, 2018at 6:27 pm

I saw this last week on Ellen and I was so intrigued. I thought it was so funny that they even thought to do this. I go in restaurants all the time that have blank walks and I have never thought to add my own flair to them. I applaud them for their boldness to try and diversify the image of the brand. I think a lot of companies forget about minority races when they try to ‘expand diversity’ in their ads and these boys definitely proved that with McDonalds. I know they were invited to be a part of a new marketing campaign for McDonald’s and I think this is a really positive step in the right direction for McDonald’s. I would never be bold enough to do what these boys did but I’m so glad that they took action. I’m also glad that Ellen decided to highlight this story on her show and I’m excited to see what McDonald’s is going to do with this new opportunity.

Emma Grace Harrell

Emma Grace Harrell

September 25, 2018at 12:15 pm

This blog post caught my interest because while I initially saw this tweet and the following thread, I didn’t really keep up with the story, realize the social statement it was tackling (diversity marketing) and certainly didn’t know how much of a success it led to for the two guys. The fact that the poster was able to go unnoticed for such a long period of time says a lot about its thoughtful creation, in order to make it blend in with the decorations and other pictures at this McDonald’s location. Perhaps the two young men have a future in advertising? As a big fan of the Ellen show, some of my favorite segments are when she surprises deserving, everyday people with big checks such as the one these two received. It’s always a great way to spotlight the major impact people can have through simple actions within their community. I had no idea that Ellen had rewarded these two for their actions, bringing their viral tweet even further into the limelight. Additionally, it is crazy to think that this somewhat social “prank” is now worthy of being auctioned off at a fundraiser for the Ronald McDonald house. The young men’s low-effort, low-cost and creative idea certainly had a major impact.

Lesly Servin

Lesly Servin

September 25, 2018at 2:40 pm

I think what these students did was pretty amazing. It definitely took some courage for them to go through with their plan. This just proves the importance of multicultural marketing and integrated advertisements, people want to see themselves being represented and we absolutely notice when we are not, even at McDonald’s. If the student wouldn’t have tweeted about the poster I am sure no one would have noticed, but because he did, it brought light to the issue while also providing McDonald’s with some free advertising. I wonder if McDonald’s made some kind of statement about this, maybe something in regards to increasing their integrated campaigns?

Leave a Reply

Join our Email List

Countdown to SPARKsouth

SPARKsouthSeptember 28, 2018
Happy Networking!
< 2018 >
October-March
  • No Events
Subscribe