This year has been the year of standing out and arguing for diversity. Jevh Maravilla and Christian Toledo did this in a subtler way and some how no one seemed to notice. These two friends were sitting at their local McDonald’s when they looked around and noticed that the posters on the walls were not very diverse. They thought to themselves that an Asian poster was missing and took it upon themselves to make that happen.
Maravilla and Toledo took a candid picture of themselves holding McDonald’s fries and a cheeseburger while making sure to add the signature yellow circle around these items as well as the McDonald’s logo. One day with some of their friends they went and hung up this large poster onto the wall making it blend in with the others. What made this event go viral was a tweet one of them posted of the poster saying “It’s now been 51 days since I hung it up”.
Both Maravilla and Toledo ended up on Ellen DeGeneres and she gave them each $25,000, while their poster is now being donated to the Ronald McDonald house in Houston to be auctioned off at a fundraiser.
During an interview Maravilla mentioned that Crazy Rich Asians’ was a really big influence on him. He stated, “So we wanted to be like crazy middle-class Asians”, by putting up this diverse poster in their local McDonald’s.
I have to say that I support their courage and tenacity to make such a bold statement. If you were bold enough, would you take a picture of yourself in order to make a statement and stand up for diversity?