Have you ever wondered what the next HUGE and innovative social media platform will be; because I definitely have, more than I care to admit! For huge social media companies like Facebook and Instagram and Snapchat, they’re constantly at work trying to revinvent themselves with creating the next big new feature or anything that dilates away from their previous model of their platform. But to what degree do you think these companies can last trying to do this and stay ahead of the industry for?
With the rise of technology and consumers’ taste and views changing constantly its hard for companies to constantly maintain a solid singular idea of what is the next big thing in the social media world. Personal experience and user interface with social media has grown quite stagnant but now with constant updates being pumped out by these companies, its more about staying at the very top of relevance. While some features are dominant within the media realm such as posting stories, on Instagram and now Facebook, was just a recycled feature that was originally from Snapchat. While updates to these platforms are good to keep the platforms looking refreshed and bug free, some come at certain costs as well. For example: a Snapchat update a few months ago that infuriated a big percentage of their users just because of the new layout look as well as the inconvience to use the platform in general. Some people strive for innovation and new features, while others strive for the same layout without any changes which companies can do but possibly not grow in reach or create new traffic.
While these consumers look for convience and simplicity, companies at the same time trying to incorporate bigger and fresher ideas to their platforms. In this, I feel like that overlap creates the problem. At the same time as well, social media marketing and advertising are in parellel with what features are added and can do on these platforms. Not only to create traffic and create buzz but its also the ways and methods on how certain brands use these features to make their presence known on social media. But in the end, I feel like there won’t be a next dominant social media platform for awhile; Facebook, Snapchat, Twitter, Instagram, Reddit, Pinterest, YouTube, etc, all have been at the top for years and for good reason too. While others such as MySpace, Vine, Yik Yak, and Tumblr have withered away to obscurity unfortunately.