“Welcome! Everything is fine.” If you haven’t had the pleasure of binge watching the 2 seasons of The Good Place that are on Netflix, you should take the time to do so. Over the weekend, as I was making my usual Twitter rounds, I saw that someone retweeted a funny gif from an account called @nbcthegoodplace. This is all it took for me to check the page out, and eventually gather enough reasons to binge watch the entire show.
After I watched the first season, I went back to their Twitter page, because I figured I would understand the inside jokes in the content that I hadn’t before. I was right. The page is full of tweets that feature dialect from the show. For example, every time in the show a character says a bad word, it automatically changes to a different word because they are in the good place. The account features tweets with this same ideology.
Another way The Good Place is killing the game is with a pop up display located in different cities. This display is of a fork (as this is the most popularly substituted word on the show) and a sign that says “NBC’s The Good Place…Thursdays This Fall”. When people take a picture with the pop up, they are encouraged to post on social media and share with their friends. The show’s account has retweeted hundreds of these, which not only increases awareness for them, but awareness for the original user who tweeted the photo. While creating a spectacle, this pop up successfully drives people to their twitter page while simultaneously increasing awareness of the show.
This show truly is hilarious, and I think everyone needs to watch it. NBC is working to make this happen by truly destroying their promotion game.