The Good Place Forkin’ Kills the Promotion Game

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The Good Place Forkin’ Kills the Promotion Game

“Welcome! Everything is fine.” If you haven’t had the pleasure of binge watching the 2 seasons of The Good Place that are on Netflix, you should take the time to do so. Over the weekend, as I was making my usual Twitter rounds, I saw that someone retweeted a funny gif from an account called @nbcthegoodplace. This is all it took for me to check the page out, and eventually gather enough reasons to binge watch the entire show.

After I watched the first season, I went back to their Twitter page, because I figured I would understand the inside jokes in the content that I hadn’t before. I was right. The page is full of tweets that feature dialect from the show. For example, every time in the show a character says a bad word, it automatically changes to a different word because they are in the good place. The account features tweets with this same ideology.

Another way The Good Place is killing the game is with a pop up display located in different cities. This display is of a fork (as this is the most popularly substituted word on the show) and a sign that says “NBC’s The Good Place…Thursdays This Fall”. When people take a picture with the pop up, they are encouraged to post on social media and share with their friends. The show’s account has retweeted hundreds of these, which not only increases awareness for them, but awareness for the original user who tweeted the photo. While creating a spectacle, this pop up successfully drives people to their twitter page while simultaneously increasing awareness of the show.

 

This show truly is hilarious, and I think everyone needs to watch it. NBC is working to make this happen by truly destroying their promotion game.


5 Comments

Caroline Barry

Caroline Barry

September 24, 2018at 9:01 pm

I watched a few episodes of this show awhile back and was very entertained. I think this is a really interesting way to utilize Twitter, especially for a show such as this one that is kind of complicated and you need some context to understand some aspects of the show.

Logan McElroy

Logan McElroy

September 24, 2018at 9:51 pm

This is really a great show. It seems to have a much younger, more liberal audience than a lot of other broadcast sitcoms, and it recognizes that. Other sitcoms take a much more safe approach to their social media marketing, but The Good Place is a lot more loose. It’s really entertaining, and it all really just makes me want to watch Season 3.

Cedrick Haney

Cedrick Haney

September 25, 2018at 11:10 am

I enjoyed reading your blog post; The Good Place is a great show. I feel like this is great marketing for the show and could bring in a lot more viewers for season 3. Placing a fork in a random location would make passersby curious as to why it’s there, which would make them go check it out. Their twitter account is doing a great job of increasing impressions by retweeting photos from fans with the fork.

Erica Vinson

September 25, 2018at 11:46 am

I myself binged the show when it first appeared on Netflix and have enjoyed it since. I was unaware of the marketing using the pop-up advertisements with the fork but I can agree with you that this is great utilization of a common used word/theme on the show. I hope more people actually do check out the show because it will allow them to better appreciate the marketing of it as well.

Holly Shinn

Holly Shinn

September 25, 2018at 11:58 am

I’m always looking for recommendations of good shows to try watching, so this has encouraged me to check it out! Twitter can be a great resource that is often overlooked in promoting a brand or product, so I love how The Good Place is using it well.

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