In an unforeseen turn of event, Weight Watchers has decided to undergo a drastic transformation. Weight Watchers has decided to change its name to WW, in order to better align itself with its current values.
In a strive to rebrand itself from weight loss to wellness, Weight Watchers has decided to ditch its name, as they felt it was too 90’s. With support form one of the biggest names in Weight Watchers, Oprah has whole heartedly jumped on board with the new change. The change has been pushed as many people consider dieting a taboo. With the motto, “We inspire healthy habits for real life,” the company hopes to gain consumer trust and their money. As the discussion within the media shifts from weight loss, to healthy lifestyles, weight watchers wants to remain the forefront of weight loss management.
Oprah, who holds 8% stake in the company, echoed the overall sentiment of the company, and was excited about the future of the company. Oprah released the following statement: “As Weight Watchers becomes WW, I believe we will continue to inspire people not only to eat well, but to move more, connect with others and continue to experience the joys of a healthy life.” In an effort to further cement their progression, WW has added actor Kevin Smith, DJ Khaled and celebrity chef Eric Greenspan as “ambassadors”. Kevin Smith, known for his work in Die Hard, DJ Khaled, known for shouting his own name in all of his songs, and chef Eric Greenspan, who has switched to delivery only food, are all very connected over social media.
Though Weight Watchers has strived to change itself to match the sentiment of the current climate, they have failed in some areas. As soon as I saw an all man ambassador team, I knew Weight Watchers had failed apart of its mission. In todays climate, an company who doesn’t include all genders, and minority groups, has failed its customers in some way. I think WW was trying to show that a healthy lifestyle was not only for women, and that men too have a seat at the wellness table, but not including any females seems to show the other spectrum. In addition, chef Eric Greenspan, not only uses MSG in his cooking, but offers a side of it with his orange chicken burrito. MSG is an extremely controversial non-essential additive. The additive, which many food brands have slowly begun to take out of their food, does not seem to align with the trying to offer a wellness plan. In addition to the all male ambassador team, all of the men are on the heavier side. I think to promote well living, WW could have used a range of body types, because everyone should strive to move more, eat better, and practice wellness techniques. I think a range of body types, genders, and skin colors, would have really propelled WW into the current era.
Under this current configuration, it is clear WW is still closer to Weight Watchers, than anything else.