For the past few days, there has been a social media uproar over Gucci’s new swimsuit. Its main problem? You can’t swim in it! Gucci says “wear it with skirts, denim and anything high-rise.” However, Gucci also says wearing it in the ocean or pool would be “criminal”. It is made of a nylon blend that is not compatible with chlorine. The un-swimmable swimsuit comes at the steep price of about $400. So why not categorize it as a bodysuit? Why not make it in a different material?
Apparently, all of twitter is wondering the same thing. Most tweets are rife with puns in regards to the swimsuit. The general public finds that spending all the money on a somewhat “useless” product is outrageous. Even the comedian and social media influencer White Yardie made jokes about the suit in a video. His main point was that if you spend all that money on a swimsuit, then you should be able to swim in it constantly and it should hold up.
Regardless of the public outrage, the suit has sold out online. The vintage style is very popular amongst Gucci’s target market. And even though people are making fun of Gucci, they are talking about the brand and keeping them a part of the social conversation.
So, is this product a swimming success for Gucci? Absolutely.