Have We Redefined Online Dating?

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Have We Redefined Online Dating?

Growing up, I am sure we all saw the commercials for eHarmony, match.com, Christian Mingle, even Farmers Only. To me, they were simply commercials and not a platform I ever considered personally using. Typically I associate this market with baby boomers and Gen Xers, as most of their commercials used parent-aged individuals to show the real relationships created on their site. I partially feel this way because these were designed for computer use, and not mobile use (though I am sure they have adjusted accordingly).

On game day in Athens, you can see people walking around with Hinge and Bumble stickers right there with their UGA buttons. Now, it appears millennials and generation z have brought on a new wave of online dating. It first began with Tinder, and I feel most people in our age group can admit to at least downloading the Tinder application at some point. However, I do feel that Tinder wound up being more of a “hook-up” spot than somewhere to meet a potential partner (not always the case, but definitely prominent). Since then, we have moved to Bumble, Hinge, etc. Some key features are that Bumble only enables women to reach out to men first. Additionally, Bumble has started a friend component, meaning if you are new to an area and looking to make some new friends, you can match them on Bumble! These applications are perfect for the generations brought up in technology, easily swiping left or right and minimal reading for a quick first impression that does not lose your attention span.


About Author

Sophie Turcotte

Sophie Turcotte

I am a senior, full-time student at the University of Georgia. More specifically, I am studying marketing under Terry College of Business with an emphasis in digital marketing. Additionally, I am studying fashion merchandising through the College of Family and Consumer Sciences.

2 Comments

Carly Grundmann

Carly Grundmann

September 24, 2018at 9:30 pm

I remember seeing those commercials when we were younger, and thinking that I hoped I never had to use one of those! I even feel like online dating was sort of frowned upon, or people kind of judged you for it back then as well. But now, it seems like that’s the only way to meet people around you! I’m very interested to see how all these apps are going to change the way dating is for people our age as we graduate and start our careers. I wonder if these apps are mainly just a college thing, or if young professionals use it to date too. Although these apps can be fun to use, I kind of hope all the weddings I go to in the future don’t start with a Tinder wipe!

Haley Swafford

Haley Swafford

September 25, 2018at 12:49 am

This is so true! All the older websites to find your “perfect match” were definitely geared towards the older generations. But our generation and millennials have definitely taken over the dating app world… and changed the viewpoints as well. I know my parents are horrified of dating apps, probably for safety reasons mainly, but also because they don’t understand that the culture of the apps such as Bumble, Hinge, and Tinder have changed and developed into something else. In my opinion, I think it is super fun and innovative that apps such as these are also becoming great platforms to build all types of relationships on – especially when moving to a new place! This was a good read.

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