Growing up, I am sure we all saw the commercials for eHarmony, match.com, Christian Mingle, even Farmers Only. To me, they were simply commercials and not a platform I ever considered personally using. Typically I associate this market with baby boomers and Gen Xers, as most of their commercials used parent-aged individuals to show the real relationships created on their site. I partially feel this way because these were designed for computer use, and not mobile use (though I am sure they have adjusted accordingly).
On game day in Athens, you can see people walking around with Hinge and Bumble stickers right there with their UGA buttons. Now, it appears millennials and generation z have brought on a new wave of online dating. It first began with Tinder, and I feel most people in our age group can admit to at least downloading the Tinder application at some point. However, I do feel that Tinder wound up being more of a “hook-up” spot than somewhere to meet a potential partner (not always the case, but definitely prominent). Since then, we have moved to Bumble, Hinge, etc. Some key features are that Bumble only enables women to reach out to men first. Additionally, Bumble has started a friend component, meaning if you are new to an area and looking to make some new friends, you can match them on Bumble! These applications are perfect for the generations brought up in technology, easily swiping left or right and minimal reading for a quick first impression that does not lose your attention span.