In today’s society, people love showing off their food that they order at restaurants. Capturing the beautifully plated food before anyone touches it is a huge trend these days. These photos are posted on Instagram or Snapchat mostly, but I’ve seen them in many other platforms like Twitter and Facebook. It’s become a known thing to not touch your food when you’re out to dinner with friends until everyone has taken pictures of their food.
On these social platforms, users will use #phoneeatsfirst. There are even entire Instagram profiles dedicated to posting pictures of food for people to browse and find new restaurants to eat at. If someone wanted to find a new restaurant that was around them, they could search the hashtag and look at exactly what restaurants have on their menus.
It’s amazing to me that social media these days has come to this point of people showing off their food. I’ve definitely been part of this trend though, I love posting pictures of my food to my Snapchat story whenever it’s beautifully plated or just looks good to eat in general. Sometimes people will ask me where I got the food from and I tell them, so I guess in a way it’s free advertising for restaurants and puts a little pressure on the restaurants to make beautiful-looking food so that people will want to take pictures of it and post about so that word gets around about their restaurant. Good word-of-mouth marketing is always a positive thing for any business and this is just one way that the food industry can get in on this and benefit from it.