These Three Boutique is one of the trendiest and most successful boutiques there is in the south. With 180 thousand followers ranging from teenagers to moms, their clothes sell out within hours of being posted on their website.
These Three Boutique is solely an online clothing store. The owner, Peyton Ganus, lives in Alabama and runs her online clothing store with the help of her two sisters. Peyton has a very large Instagram following with 310 thousand followers. She claimed her name to “fame” when her boyfriend at the time proposed to her on the UGA football field. The video got thousands of views and her large following was born.
Like any smart person would do, she took advantage of her large following and promoted her online clothing store through her account and her sisters’accounts. Between Peyton and her three sisters, they have a total of 616.3 thousand followers. No wonder their online boutique is so successful!
Instagram has been a successful platform for These Three Boutique. Peyton utilizes Instagram in a very beneficial way by constantly maintaining Instagram lives with try ons of new merchandise, posting daily for users to be reminded of the new releases and prices, and doing sales on holidays and special events when appropirate. Peyton and her sisters NEVER forgot to tag These Three Boutique when they are wearing the boutique’s clothes. The extra, yet subtle promoting of the boutique is what I think drives sales immensely.
Without their thousands of followers and resilient promoting through Instagram, their boutique would not be thriving as much as it is today. Instagram is definitely the platform where clothing stores thrive in the marketing world.