These Three Boutique-Successful Online Store

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These Three Boutique-Successful Online Store

These Three Boutique is one of the trendiest and most successful boutiques there is in the south. With 180 thousand followers ranging from teenagers to moms, their clothes sell out within hours of being posted on their website.

These Three Boutique is solely an online clothing store. The owner, Peyton Ganus, lives in Alabama and runs her online clothing store with the help of her two sisters. Peyton has a very large Instagram following with 310 thousand followers. She claimed her name to “fame” when her boyfriend at the time proposed to her on the UGA football field. The video got thousands of views and her large following was born.

Like any smart person would do, she took advantage of her large following and promoted her online clothing store through her account and her sisters’accounts. Between Peyton and her three sisters, they have a total of 616.3 thousand followers. No wonder their online boutique is so successful!

Instagram has been a successful platform for These Three Boutique. Peyton utilizes Instagram in a very beneficial way by constantly maintaining Instagram lives with try ons of new merchandise, posting daily for users to be reminded of the new releases and prices, and doing sales on holidays and special events when appropirate. Peyton and her sisters NEVER forgot to tag These Three Boutique when they are wearing the boutique’s clothes. The extra, yet subtle ¬†promoting of the boutique is what I think drives sales immensely.

Without their thousands of followers and resilient promoting through Instagram, their boutique would not be thriving as much as it is today. Instagram is definitely the platform where clothing stores thrive in the marketing world.


About Author

Kelly Hogan

Kelly Hogan

Highly motivated Digital Marketing student at the University of Georgia looking to expand my experience and knowledge in this field. I am graduating in May of 2019 and currently in search of an Internship or full-time position.

4 Comments

Heather Giles

Heather Giles

September 24, 2018at 11:43 pm

I agree that Instagram is the best social media channel to promote clothing brands and sales. Consumers go to Instagram for inspiration or simply to see what they’re friends are up to and then find themselves wanting after a new handbag or pair of jeans they saw someone wearing. It is so successful because of the visual aspect and makes digital marketing through Instagram very important to a small start-up online clothing store. However, as demonstrated by Peyton, it can be very successful! The true way to measure success is not through follows or numbers of likes, but through the conversion ratios these pictures are getting to the website and boutique page.

Chantel Mccarty

Chantel Mccarty

September 25, 2018at 1:24 am

I am obsessed with this boutique and honestly with Peyton and Jake Ganus too. I remember showing my friends their proposal video that soon went viral and made them “Insta-famous.” The two gained a large social media following and Peyton did a great job of utilizing this to build up her brand and boutique when it launched. I think without the “fame” that she had that the boutique would not have been as successful. I definitely notice that the sisters and even Jake are constantly promoting the brand on Instagram. Great blog, really shows how a strong social media following can make or break your business.

Madelyn McNeely

Madelyn McNeely

September 25, 2018at 9:57 am

I agree with you that her success is born out of her Instagram followers. I followed her after the proposal and then followed her boutique when she first promoted it on her own page. The clothes are cute and reasonably priced, which both play in to how successful the online boutique has become, but Peyton’s popularity is definitely the backbone of this company and the reason it has been able to thrive.

Kylie Zamer

Kylie Zamer

September 25, 2018at 10:57 am

I completely agree that the success of Peyton’s clothing line is heavily due to her Instagram followers. I also believe that using her sisters and their friends, who also have a huge follower base, as models for her clothes is very smart. It’s free to use them as both models and promotors. And since her sister is in a sorority at Auburn, that’s automatically hundreds of other girls that are there to support the business. Peyton gained a lot of buzz after her husband’s proposal, and she didn’t take long to launch a company while she was still in the spotlight. I think she’s doing great and using social media as a huge advantage!

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