That Favor was Anything but Simple

  • 1

That Favor was Anything but Simple

*no spoilers included*

Usually, well actually always, movie commercials and promotions make a conscious effort to tease the consumer about what the movie entails.  These flyers, commercials, and various other media uses always depict enough of the key components from the movie so that movie-goers are informed enough to understand the premise, but intrigued enough to want to fill in the gaps purposefully left by the content creators.  At least, that was how it always has been until recently.

A new movie called A Simple Favor has been appearing relatively often in comparison to other films being featured in theaters.  The movie contains Blake Lively and Anna Kendrick in some type of situation that involves a possible death or murder, fire, and friendship.  And to be honest, that is really all.  Although reading that sentence was probably vague enough to cause you as a reader to want to research a little bit more about the film if you have not already seen the promotions, that was not my intention.  I was simply including all information I had about the film over the past months or so, and I genuinely wish you the best of luck if you do decide to look for more.

Every single time I have seen one of the promotions, I have almost been more confused about what the film was about.  And this was not the type of confusion that made me curious about the film, but more so the type of confusion that made me feel overwhelming frustration to the point that I wanted nothing to do with the film.  To the point that I would have had nothing to do with the film had my roommates not convinced me to see it with them.

Finding myself at the theater after all, I was looking forward to clearing up some clues and learning what the movie was actually about, finally.  And as I sit here now, having watched the entire film, I still have absolutely no idea what really happened.  A digital marketing ploy to draw viewers, or a movie that genuinely made no sense?  I am quite honestly dying to hear your opinions.


1 Comment

Nora McGonigle

Nora McGonigle

September 25, 2018at 1:24 pm

I’m guilty as being one of the people who had absolutely no clue what the movie was about, but went to see it anyways just because I’m a Blake Lively/Anna Kendrick fan and love their movies. I watched the trailer and didn’t really know what to think of it from there, but figured since I liked them, I would like the movie. Once the credits came on, me and my friend just looked at each other and said “What did we just watch?” I think the film did a great job marketing through its cast and through social media, genuinely building hype around and bringing people to the theater. I also thought it was interesting how technology plays such a huge role in our lives and how it was portrayed throughout this movie. While it wasn’t my favorite movie ever, I do think it was engaging and kept me at the edge of my seat.

Leave a Reply

Join our Email List

Countdown to SPARKsouth

SPARKsouthSeptember 28, 2018
Happy Networking!
< 2018 >
November-April
  • No Events
Subscribe