With the age of the Internet, it is easier than ever to get your music out to an audience. While every single social media outlet can be helpful in promoting your music to different audiences, I came up with just four of the most important outlets that can help an up-and-coming artist get their music to new audiences.
We’ve all heard the Justin Bieber story. As a young teen, Justin Bieber’s mom posted videos of him singing onto her YouTube channel, and was then discovered by his manager, Scooter Braun, who took his career to unparalleled success. If his mom had never posted these videos on YouTube, would he have ever been discovered? Now YouTube is filled with musicians playing original songs or posting unique covers showing off their voices and personality onto their channels. Some of these artists range from a few hundred followers to a few million. YouTube has grown exponentially in popularity over the past few years, and people spend hours watching videos each week on the platform. Your followers can share your videos on all their social media accounts, eventually leading you to an even bigger audience outside of YouTube. The largest audience on YouTube ranges from 18-34 years old, so if this is your target market, YouTube could be an essential tool in growing your popularity.
Band Camp is a unique platform where music lovers go to discover new music and share with their friends, and artists go to share their music. Using this platform, the artist can also sell their music for whatever price they choose for downloads, physical CDs, and Vinyl, providing them with a stream of income.
Instagram is one of the most popular social media platforms in today’s society, especially for the teen and college-aged crowd. People are so fascinated with their favorite celebrity’s lives and even their friends’ lives, and spend hours each day scrolling through their news feed. The goal with Instagram is to first determine your target market, and post content that they would find interesting. Give your fans a glimpse into your everyday life by posting stories while on the road or in the studio, or go Live and interact with your fans directly. You can create unique photos, logos and posters easily by using Canva. Use hashtags to build your audience and attract new followers, and even post videos of you playing your music. The opportunities are endless with this evolving app.
4. Sound Cloud
Sound Cloud is one of music’s fastest growing platforms. Similar to Bandcamp, it is a site where music lovers go to discover and listen to new music. Artists such as Post Malone and Bryson Tiller got their starts on Sound Cloud. Rap is the most popular genre on Sound Cloud, with the Top 50 artists of 2017 being all rap artists. Electronic/House music is also popular, and is where Kygo got his start on the music scene. Even multi-Grammy winner, Lorde got her start on Sound Cloud, posting her debut album in 2012 for free download. She was later picked up by Universal Music Group and they released her album in 2013. A unique feature that isn’t included on streaming services like Spotify, is the ability for fans and other musicians to give feedback by commenting.
You never know who you may reach on these social media platforms. You could gain new fans, more streams/views, or even catch the eye of a top music executive in Nashville or Los Angeles. It is very important for a new artist to utilize their social media accounts in a way to develop their brand and grow their audience in order to create a sustaining career in music.