The world of marketing has always been about producing creative content to engage your audience. In today’s world, the focus has been on mobile devices, and with the advent of mobile devices, the number of ways to reach your audience has increased exponentially. For this reason, the podcasting platform has become more prevalent by the day. Because consumers are moving away from print media and desktop internet surfing to access information from their mobile devices, podcasts are becoming a convenient way for consumers to obtain information. Instead of going online to read your favorite blog, in many ways today you can acquire that same information by listening to a 30-minute podcast on your way to work. Podcasts may be well on their way to replacing the blog form of content creation for the following reasons.
First of all, blogs are a very efficient use of a consumer’s time. Whether you are on your way to class or at the gym, you can easily throw in your ear buds and have access to any podcast. It’s becoming harder and harder to get people to drop everything and go to your website just to read your company’s blog. Podcast’s have the power to take those barriers by letting your audience get information and content on the go while they go about their day.
Furthermore, podcasts are a very genuine form of content. Podcast are not some generic advertisement behind a big corporation. When people turn on a podcast, they are listening to an actual person give their actual thoughts. Hearing another person actually talk just feels different than reading something. It is a much more personal experience. People love listening to other people tell stories through words, and podcasts provide the most streamlined method to fulfill that desire.
Finally, blogs are just easy to consume from a listener’s standpoint. There are so many situations where you can just put on your headphones and listen to your favorite podcasts. Smart phones give us the access to millions of podcasts on several different platforms all within a few taps. It is simply a convenient form of content consumption that is available to almost everyone.