Twitter has always been a popular platform for political debate, and now that the US midterm elections are coming up, Twitter is focusing on a call to action. On September 24th, Twitter began its ‘Be a Voter’ campaign to encourage its users to register to vote and head to the polls. A post from Twitter explains:
“Beginning on Monday, September 24, people on Twitter in the US will see:
- A prompt in their home timeline with information on how to register to vote. Already registered? Great – people will be able to Tweet at their followers to encourage them to register.
- #BeAVoter as the top US trend promoted by @TwitterGov, which will create even more access to voter registration information, including election reminders and an absentee ballot FAQ.
- A new emoji connected to #BeAVoter that will help unify the conversation around this important, national call to action.”
I think this is a great action from Twitter because increasing voter participation is always a good idea, and since Twitter is known for all the talk it is nice to see a call to action. Additionally, social media strategy for voter participation has been shown to work in the past. Facebook has pushed similar campaigns and seen great results. Back in 2010, researchers estimated that around 340,000 extra voters turned out to take part in the US Congressional elections because of single election day Facebook message.
With all of the drama surrounding social media influencing politically charged ad data, it is refreshing to see a neutral approach from Twitter to increase voter participation and use their platform to make registration and other steps easier for the individual. If Twitter keeps the midterm election at the top of the mind for people and makes the whole process easier, it just makes sense for the voter turnout to increase and for the results to be even more representative of the people of our country.
I am a big believer in the power of voting so I love to see more social media platforms increasing awareness and engagement in the election process. What are your thoughts?