Changing the Chamber- Week Four

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Changing the Chamber- Week Four

I have now been working for the Athens Area Chamber of Commerce for about a month as their Social Media Coordinator managing their Instagram, Facebook, and LinkedIn pages. We have made some good progress, but we still have a long way to go. One thing that I like about this job is that each week is different depending on the events that we are sponsoring or hosting that week. This week we had our Business After Hours networking event and hosted UGA’s Innovation Gateway Startup Program’s Fall 2018 I-Corps Teams presentations.

On Instagram this week, I posted about the ribbon cutting for Apple Tree Prep, which has daycare, preschool, and after care programs for children of varying ages. I also made an Instagram story at our Business After Hours networking event. I made sure to give a special shoutout to our host company, Kevin Price Construction, in order to incentivize other members to want to host events for the Chamber. I also want our social media to promote our members so that other businesses that are not members will want to join in order to get free promotion from us to help their business. I also watched some of the UGA Innovation Gateway presentations and posted a live video from it on our Instagram story as well. This promotes the relationship between the Chamber and the University of Georgia. We want to promote not only our members, but also our community and promoting the University of Georgia achieves both of those goals. I also finished making sure that all of our members that are active on Instagram are being followed. That should help us gain some more followers and make our members feel more supported. I have also been scrolling through our Instagram feed to like and comment on pictures to make our members feel supported by the Chamber and keep our Instagram active.

On Facebook, I shared Apple Tree Prep’s post about their ribbon cutting with us and a post from Gwinnett Business RadioX talking about our relationship with the Oconee County Chamber. The picture for the second post shows the two CEOs with their fists up like they are about to fight each other, which I think captures our more fun, playful side like we wanted. It also highlights our relationship with our community by explaining how we work with the other Chamber, which is another goal of ours. I also reposted the event page for one of our biggest events of the year, our Mid-Year Fundraiser happening next Thursday. Most people planning on coming will have already bought tickets, so it wasn’t done to attract a lot of new attendees but rather just to excite the ones that are already coming. I also posted on Facebook about the Innovation Gateway presentations being held at the Chamber.

On LinkedIn, I also shared the post from Gwinnett Business RadioX talking about our relationship with the Oconee County Chamber because I think it shows business connections and explains how we work with other organizations like the Oconee County Chamber. I also shared a post from the University of Georgia explaining the Dawgs Suit Up event that provided students with professional attire at discounted prices in order to help them prepare for the career fair, which supports UGA and its students in their efforts to become more professional. I also shared a post about Georgia winning Top State for Business five years in a row because I think it is relevant to us and we should celebrate the state we are apart of. LinkedIn will continue to celebrate UGA, our community, and ourselves through a business minded outlook moving forward.

Each week has been different and presented new challenges, but I am enjoying how different each week can be. I want to start celebrating more member businesses and spotlighting them on our stories, as well as posting about them. Right now, our feed is only ribbon cuttings, and while those are important, I think some variance is also important. Our Digital Marketing has continued to focus on fun, community, celebration, and a few announcements every now and then. I think we are off to a great start that will launch us into something even greater.

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SPARKsouthSeptember 28, 2018
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