Living in the digital age means that we are constantly inundated with information about developing technologies and are learning about how businesses need to adapt to these digital transformations and demands. Not only do businesses need to adapt to these technologies, but also children, students, and employees. Businesses can adapt their mission to meet market demands, but they need employees who are literate in these technologies to help enhance social media platforms, computer programming, UX and UI design, and even more. Today, it is very difficult for almost any individual to get a job if they do not know how to advance themselves beyond their peers. Everyone learns the basics of what they need in their career in school, but how do we set ourselves apart from every other student? The answer is self-development by researching our desired career field and acquiring demanded skills.
The market makes demands and businesses meet them, but businesses need to stay ahead of competition. Just about anyone can figure out social media, but how does a social media marketer distinguish themselves? Many universities offer a variety of resources for students to expound on what they learn in class and to study different interests and professional needs. For example, UGA offers a free membership to Lynda, LinkedIn’s learning platform. The digital age has allowed websites like these to be both popular and accessible. Coursera, Udemy, and even more websites work to give individuals the opportunity to distinguish themselves.
These learning platforms need to be utilized, especially by marketers and those in tech since most of these students will graduate with similar knowledge. Some may decide they want to focus on marketing research, so they familiarize themselves with data science software and programming like R and Python. Others may decide to follow the path of UX and/or UI design and decide to study programs like Adobe Creative Cloud, Sketch, and more. Many of these programs are not taught in major classes since they are for specific career fields, and if they are, they usually only focus on the basics. Therefore, it is imperative for students to teach themselves so that they can be a competitive applicant with diversified abilities.
As great as these learning programs are, though, this self-development needs to start at a younger age. Bill Gates recently did a study on a high school where the students used 3D printers for class projects. This means that they develop these skills when they are younger so that they can enhance them as they grow. Entry-level jobs are no longer basic skill jobs. College graduates are expected to offer the business something new, something different. We need to make ourselves an asset, and programs like Lynda and other online learning platforms can help us develop ourselves and the younger, future generations.