With the ever-increasing presence of social media connectedness, it seems as if every social media platform is transitioning to have an e-commerce feature to implement into their regular business plan.
Some of these websites include Pinterest, Instagram and Snapchat. Pinterest recently launched the Pinterest Lens Tool, which relates visual matches of the products in the overall website. So red shoes are paired in the red section, blue flowers are paired with waterfalls, etc. Instagram now has a subsection of their platform that specializes in shopping by putting a shopping explore page in the discover tab. And finally Snapchat has implemented the e-commerce function in their social media platform.
Following on the heels of Instagram’s latest update, Snapchat is introducing a feature to give users a more interactive experience. Now by going onto the snapchat filter and holding down; users can see how much the individual products are worth on Amazon. This is one of the first interactive catalogs of it’s kind, and a big milestone for social e-commerce.
This is very good for interactiveness and connectedness, but the real question is, how good will the matches of products to Amazon be? If they are frame perfect then it’s a revolutionary technology that could shape all social media platform; but if the snapchats are lacking accuracy, then it’s just another technological fad. And with Snapchat’s stock lacking any true profit gain, investors are growing increasingly agitated with the company as a whole.
So will this pairing with Amazon be the thing that makes Snapchat profitable? Will investors still be unsatisfied with the additional features, or will this improve the profitability of the stock? Overall it depends on how the public sees this new update.