How Does HQ Profit?

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How Does HQ Profit?

HQ, a trivia game app, was launched in August 2017 for IOS users and in December 2017 for Android. The designers of Vine reappeared into the digital space with the new trivia game, which took off over the last year. The game has 12 questions from various categories, and users compete to get all the questions right. The questions start off easy, probably to eliminate any bots, and get more difficult as the game goes on. Anyone that answers all 12 questions correctly splits the “jackpot” for the day.

When the app launched, there might be 130,000 people playing to share $150. Now, upwards of 1 million users play, and the winnings are anywhere from $2,500 to $25,000! While those seem like huge amounts of money to win, since so many people play, users typically only win about $10.

With such a big amount of money to possibly win, one question comes to mind. How does HQ make money? There are no ads that run during the game, so where is the jackpot money coming from? HQ has investors that give millions of dollars to the app. They were originally backed by $15 million in venture capital. Recently, Nike and Warner Bros. partnered with HQ to promote the new movie, Ready Player One. With this sponsorship, HQ included trivia questions related to the movie. Dwayne Johnson also sponsored HQ to promote his movie, Rampage. Again, questions on the app related to the movie.

While it is unsure how long the company will stay in business, the game has certainly created buzz online and on social platforms. Investors seem to be interested but have noted that it is a high-risk to invest, due to the uncertainty of the business.


2 Comments

Christoph Claassen

Christoph Claassen

September 25, 2018at 12:56 pm

This is very interesting. I was unsure myself how they were making money and giving away so much. I think they could consider running short ads between questions because that could draw in huge amounts of money.

Savannah Watson

Savannah Watson

September 25, 2018at 1:10 pm

This is a very interesting post. I have seem my friends play the game, but never played myself. I always assumed they played ads during the game so this is interesting to hear that is not exactly how they make money. This makes me wonder how long they will profit from this, and if they continue to do so will others follow suit?

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