What’s better than a cookbook full of mouth-watering food porn? How about a picture book of Chrissy Teigen holding that irresistible said food. It is no doubt that America loves Chrissy, from Sports Illustrated to Lip Sync Battle, she has gained a huge following. One thing Chrissy does not shy away from is her body, and what better public figure to have a cookbook?
Her cookbook is not a repertoire of weight loss recipes, but instead, her “Cravings” books showcase food that this new mommy and now food blogger actually eats. Through these books and her strong social presence, Chrissy begins to build women’s confidence about their personal physique. YES, models can eat fried chicken.
Because Chrissy Teigen is the author, you already know this is not going to be your average cook book. She seamlessly integrated her social media with her new book, sparking the Chrissy Teigen Cookbook Challenge. Many have hopped on board, cooking in ‘Chrissy style’ – A.K.A naked and tipsy. Using Twitter, Teigen asked for 6 brown bananas to create her Banana Bundt Bread and her cookbook followers are doing just that. Other engagements include the “drunken twitter dinner party” where Chrissy persuaded everyone to get drunk and make jambalaya together and even cooking in the nude. The playful activities she ties with different meals create an event around your average dinner and is great publicity for her new book.