Instafamous: Is It What It Seems?

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Instafamous: Is It What It Seems?

The world of becoming Instafamous appears all to promising. From new followers, making money, and receiving free gifts, professional Instagramming 101 here I come.

Instagram is a shop window – the more of a celebrity you become , the more brands want to work with you. By linking images directly to products one can make 7-10% commission on sales. In general you only need 10,000 followers to make a living on Instagram. Little did I know that this proved not to be as easy to achieve as it seemed.

After 6 months of continuous photo shoots, captions, and money spent, I still lacked new followers and free gifts. What initially appeared glamorous was slowly challenging me daily. I quickly began pondering on what I was doing wrong, why were the sponsorship not coming, how do I successfully get this endeavor started.

I began researching other well-known Insta-bloggers. While I was looking for positive feedback, what I actually found was truthful comments describing their loss of reality, anxiety, and stress. One blogger described how she receives so many free gifts that she has began feeling trapped. I also found that while there is profit there is also extortionate costs. Costs on professional photography, planning for curated content, props for photos, etc.

To answer my questions I discovered that in order to be successful and get viewers interested I need good, regular content. The average time it takes to become recognized by brands and making an impact on followers is 2 years.  Taking time off was not an option. For example, even when bloggers are having lunch with friends they are still thinking about how they could photograph of their bag with their coffee. By the time they have styled the shot, the food is cold and their friends are ready to go home. Vacations become work as beautiful views and sunshine look great on the feed. Press trips- all paid expenses to beautiful locations- are still deemed by pressure of constant posts and commitment. On a deeper level bloggers are pressured to look good and eat good in all situations. As a claim to fame seems nice, the life of an professional instagrammer should be taken with a pinch of salt.

The questions then became-is it worth it? Due to my unclear motives and lack of passion, my answer was no. I quickly ended my short lived fashion blogger career and instead began observing other bloggers. What I found was an influx of hundreds of thousand of people with one goal in mind to become Instafamous. I’d love to know your thoughts on the percentage of people you believe will be successful?

 


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