Phone Eats First: How Lindsey’s Culinary Market Markets Themselves via Social Media

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Phone Eats First: How Lindsey’s Culinary Market Markets Themselves via Social Media

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Lindsey’s Culinary Market describes themselves as a “farm to table” dining and catering restaurant serving a variety of fresh options daily. I know what you’re thinking…another one of those trendy restaurants that’s popping up all over the place and trying to market themselves as a fresh, healthy option for eating out. To be honest, this is what I thought when I first decided to review Lindsey’s Instagram. I’ve actually never been to the restaurant before, but after viewing their profile page I cannot wait to get myself over there.

The first thing I noticed when I pulled up Lindsey’s page is how bright, vibrant, and dare I say fresh their food looks. They feature a wide variety of their foods, ranging anywhere from their granola and yogurt that you can try for brunch or their pumpkin bars that would serve as a delicious dessert. Although they showcase so many different menu options of theirs, the photos still offer consistency in that they are all edited with the same filter and have a fairly neutral background (i.e. the tables in their restaurant). The photo below, showing six posts Lindsey’s made, exemplify this perfectly.

Look at how inviting this looks, I even want to scarf down the vegetable and humus tray.

I don’t know about you, but I actually never heard about Lindsey’s Culinary Market until I decided to do some research on Athens restaurants for this blog series. According to their website, they are a new store that just opened, and being in such a competitive food environment, they have a lot of work (aka marketing) to do. Of course, their Instagram is a great starting point, but they seem to be struggling a bit with their follower base. Lindsey’s only has about 800 followers. If they could get this up to above 2,000, I can guarantee you they will begin seeing more traffic in the restaurant. I mean look at me, the first time I went on their page I was dying to try out their food just ten seconds into my browsing.

I also want to point out something that Lindsey’s has done that no other restaurants I’ve reviewed have done – they have four different series of Instagram story highlights, including Specialties, Mexican, Greens, and even a Game Day story highlight. I love that they’ve done this because it adds another dimension to their page that makes them stand out a bit. I must note, though, that they definitely need to add more content to their highlights because they’re all pretty short.

The last point I want to mention is how perfectly balanced Lindsey’s profile page is regarding showcasing their food as well as their employees that are creating and delivering their food. I appreciate the fact that every once in a while, lInsey throws in a post that features an employee. Look at the man barbecuing below as well as the lady serving whoopee pies for game days. It’s nice to be able to see the people in the kitchen that are crafting up their delicious food for customers.

To sum up this post, I believe that Lindsey’s is doing a great job of showing viewers their delicious food, inviting atmosphere, and friendly employees. For being a new restaurant, they’re certainly doing many things right. The main critique I have is that they need to increase their reach if they want their social media pages to get more customers through their door.


About Author

Olivia Grimm

Olivia Grimm

I am a fourth year undergraduate student at the University of Georgia studying Real Estate and Marketing in the Terry College of Business.

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