In my series that I’ve entitled “The Underdogs,” I have discussed fresh-faced companies that have used creative marketing to quickly grab the attention of their market. These tactics have included everything from celebrity endorsement to capitalizing on Instagram fame.
As Marketers, we like to say that “The best marketer is the consumer.” Though some buyers like to follow the trends of well-known TV and Instagram personas, no one is more credible than our best friend.
This week I spoke with Meagan Hobbs, a former brand ambassador for BANGS, a brand of shoes with a cause:
“I heard of BANGS because a few of my friends started a team of ambassadors in our hometown. They asked me to join their team to promote the shoes, and I thought it was exciting because it was a chance to get a good deal on the once-trending brand.”
When I asked her about what her role as an ambassador looked like as a highschooler with no particular social media following besides her high school friends, she said:
“My role was to post on social media about the shoes and my own experience with wearing them. It was really easy and low maintenance!”
BANGS’ strategy was to capitalize on the credibility of friendship and encourage teens to wear the shoes around and post about them. In doing so, trends emerge from within schools and communities and the marketing is done for them.
It can be difficult to enter a crowded industry, so it is essential for brands to seek efficient and effective ways to get their name known. Shoutout to BANGS – this marketing strategy could knock the socks off of competitors!