Millennials have been getting a bad wrap for quite a while now, and it seems other generations are putting blame on them yet again. Defined as the age group born from the early 80s to the late 90s, Millennials seem to be the source of controversy and discontent for many other generations. Now they’re being accused of killing entire industries due to changes in preferences and trends. Here a better look at 5 industries that are suffering supposedly due to Millennials.
- Chain Restaurants
It’s no surprise to find that chain restaurants are on this list. In recent years, many chains have seen a decrease in sales and have struggled to attract customers to their places of business. It seems that Millennials are more content with saving money by cooking meals at home. Another reason for the decrease in activity of chains is that Millenials are busy. They don’t seem to have the time necessary to sit down at a chain restaurant like TGI Friday’s or Applebees.
- Department Stores
The rapid rise of e-commerce sites has caused decreased sales for many traditional department stores. Places like Macy’s and Sears have been forced to close many locations and focus more on their online customers. Millennials nowadays prefer the convenience and ease of shopping online. Having exactly what you want delivered to your doorstep is a very appealing aspect to Millenials, along with the time saved by not having to shop in person at department stores.
With so many options for breakfast in today’s world, cereal seems to be one of the last choices for Millenials. Many surveys show that Millenials greatly prefer breakfast products that require no clean-up. To them, cereal is an inconvenient choice compared to granola bars or other handheld products. A lot of this has to do with the fact that many Millenials are on the go and don’t have time to clean up after breakfast every morning.